Product-Led Growth (PLG) means the product itself is the main engine for getting, converting, and keeping customers, instead of relying mainly on a sales team or paid ads. People start using onWater, hit a real moment of value on the water, and that experience is what moves them from a free user to a paying subscriber and gets them to bring friends along.
So every idea on this board should feed that engine: turning web visitors and free app users into paying Fish and Paddleways subscribers, keeping subscribers around, and getting them to invite others, all through the product experience. Ideas that are really about paid advertising, partnerships, or one-to-one sales outreach are worth capturing too, but they belong on a different board.